Partnership
Howzat Cricket & BusyKids
Inspiring the next generation of cricket fans and players — from the pages of the magazine to the pitch at their local club.
About Howzat Cricket
Howzat Cricket is the world's only dedicated cricket magazine for kids, with readers from as young as 5 up to 14. Their mission is to inspire a deeper love and understanding of cricket while nurturing the next generation of fans and players.
Through stories, puzzles, activities, and features with professional cricketers, Howzat helps children strengthen their literacy, numeracy, and critical thinking skills in a fun, engaging way — all while championing screen-free fun.
100% of readers say Howzat makes them more excited to play, watch, or talk cricket. Over 70% of families read it together, making it a rare media product that sparks shared parent–child engagement around sport.
Why We're Partnering
Getting Every Child Playing
Howzat inspires kids to pick up a bat. BusyKids helps them find where to play. Together we close the gap between inspiration and action — for boys and girls alike.
Supporting Grassroots Cricket
Howzat's club partnership scheme gives 10% of every subscription back to the subscriber's cricket club. BusyKids provides free dedicated pages to those same clubs, giving them a professional online presence.
Championing Inclusion
An estimated 30% of Howzat readers are girls. BusyKids lists programmes from ECB All Stars and Dynamos through to Street Cricket and Lord's Taverners — cricket for everyone, everywhere.
Beyond the Pitch
9 in 10 parents say Howzat has helped their child's reading and confidence. BusyKids believes development happens everywhere — on the pitch, in the classroom, and at home with a great magazine.
The Numbers
11,000+
Cricket courses on BusyKids
650+
Howzat monthly subscribers
90+
Cricket club pages on BusyKids
100%
Readers inspired to play cricket
Find Cricket Near You
BusyKids lists over 11,000 cricket courses across the UK — from ECB All Stars and Dynamos through to local club coaching, Street Cricket, and Lord's Taverners programmes. Find your nearest club and get playing.
Subscribe to Howzat Cricket
The perfect gift for any cricket-mad kid aged 5–14. Monthly issues packed with stories, puzzles, player interviews, and activities. 10% of every subscription goes directly to your child's cricket club.
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